Amrita TV's unorthodox and impartial television courtroom programme, Kathyalla Ithu Jeevitham has been recognized as the Best Social Commitment Programme at the Kanyaka Film and TV Awards function. The programme, since its flag-off has been appreciated for its family-based format. Several accolades that came its way soon after its initial telecast are a relic of its instant popularity.
As a CSR initiative, Amrita TV invites Companies to come forward as a Philanthropy Partner and sponsor Rs 5000 per case, as PRATHYASA NIDHI or Gift of Hope for every case that is settled during the course of the program.
Kathayalla Ithu Jeevitham is backed by the Kerala State Legal Services Authority (KELSA), which is constituted to give Legal Services to the people besides conducting Lok Adalats and to give effect to the policies and direction of National Legal Services Authority (NALSA).
With Kathayalla Ithu Jeevitham, Vidhubala, the charming heroine of the `1970s who bid farewell at the height of her career, comes back into center stage after a 25 year hiatus as the anchor/ moderator of the show.
Amrita TV, launched in 2005, as a 24-hour Malayalam, general entertainment & news satellite channel with a global footprint, has
been honoured with 61 State Awards for Excellence in Television - the only channel in India to be bestowed with such a recognition.